This is my personal analysis on the content posted by Starbucks (https://www.instagram.com/starbucks/), Little Tokyo (https://www.instagram.com/littletokyo6737/) and Gerard Way.(https://www.instagram.com/gerardway/)

For Little Tokyo, I like how they post high-quality photos of the sushi they create there. I think it is effective in bringing in customers for several reasons. One reason is that seeing the visual pictures of food makes you hungry and crave it. Another reason is that it shows off the quality sushi they use and work and care that they put into creating these sushi rolls, which makes you want to go there. I’ve noticed that the photos of sushi are the posts with most interactions. They also tend to post photos of customers who were eating there and enjoying their meals. I find that these don’t get as much attention and I think it is because it may appeal to a smaller audience. Whereas the sushi photos are for everyone, the ones of customers may only be liked by the family themselves whom are in the photo or friends of the customers in the photo.

For Starbucks, I like how they go way out of their way during the holidays. Their content during these times become super festive. I think this is a great way to bring in customers because it’s fun to see their decorations and try new limited holiday drinks. I believe it is a great way to spread some holiday fun and cheer for everyone. Although, all of their posts seem to do very well, I have noticed that these festive posts receive more love and attention. And I personally tend to favor those types of posts the most.

For Gerard Way, a lot of his posts are of his comics, his tv series The Umbrella Academy or for his now reformed band My Chemical Romance. I have personally been a long-time fan of his works and have followed him and his career for many years. I can not deny that I do prefer certain posts of his over others. Even though I am a fan of everything he does, I enjoy certain projects more than others. And I have found this to be true for all of his fans as well. Gerard’s most popular posts undoubtedly the ones to do with My Chemical Romance. Gerard is the singer of this band and they have become very famous and successful over the years.